The Ad Biz

This is a fun, very creative competition that elicits lots of laughter, gives participants a chance to be “a star,” and is always entertaining. Each team is an advertising company that must create a marketing slogan, a script and film a 60-second television commercial. These commercials must be about their own company and be as creative, persuasive and entertaining as possible. Video cameras, costumes, wigs and props are given to every team. Participants are not confined to a room, but venture outside to utilize any nearby public areas. At the end of the creative period (1.5- 2 hours), each team shows its commercial. There are awards for Best Slogan, Best Commercial, and Most Effective Use of Costuming and Props. The best commercial is often posted on the company’s internal communications link. Creative and entertaining!

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